John has over 25 years’ experience leading private and public sector projects; event management; designing and managing cultural, sport and leisure projects; strategy development, and senior level consultancy with Local Government, Third Sector and National Governing Bodies of Sport. Delivering solutions to help organisations maximise their opportunities and achieve their objectives through sport and cultural event portfolio acquisition and development, marketing, communications, sponsorship, commercial strategy development and negotiation, delivering significant levels of investment.

Past clients include HSBC; British Cycling, ISG Live, CSM Live, Active Sport & Entertainment, Waldorf Astoria Hotel; Diageo; Invictus Games Foundation; Birmingham City Council; Edinburgh Fringe; NHS Christie Foundation Trust (Manchester) and MediaCity UK.