Dan leads ISG’s marketing, content and communication planning on behalf of all clients and partners and is also one of the UK’s leading strategists in sports digital content with a track record for leveraging content to build engagement and create behavioural change, delivering measured commercial results.

He has been involved in marketing of over 30 sports, adventure, entertainment and public sector initiatives, from sailing teams to major golfing events, and from athletes to innovative city promotional campaigns. Dan is also retained as a mentor and advisor to a number of clients wanting to understand and harness the opportunities presented by the digital age.

Dan leads on comms, content and brand delivery.