Aidan is the Co-founder and Chairman of ISG Live and former European Managing Director of Global sports marketing agency, Octagon Marketing. Aidan has over 35 years' experience developing and implementing sports marketing strategies for brands and rights holders alike.

Aidan has amassed significant experience delivering rights holder and brand events across major international sporting and entertainment properties including UEFA Euros, Rugby World Cup, European Rugby Cup, 3 tours with the British Lions, English Premiership Rugby and Meydan World Cup, European Athletics, Beach Soccer Worldwide, International T20 and ODI Cricket, as well as International, National and regional activation programmes for blue chip brands including Mastercard, Zurich, NatWest Bank, LVMH, Continental Tyres, Hyundai, NIKE and Longines.

Aidan has over thirty years' experience working alongside the public sector developing public/private sector partnership and over the years has worked closely with the Health, Trade, Education and Foreign Office Departments generating £millions in private sector partnership revenues.